How Ubrethe's Trust and MLWorkx's Expertise Led to India's Flagship Smart Air Purifier

Ubrethe is an innovative and rapidly growing startup revolutionizing the air purification industry with its cutting-edge, patented "Breathing Roots Technology." With a steadfast commitment to improving air quality, Ubrethe leverages advanced biofiltration methods to deliver cleaner, healthier air for homes, offices, and industrial spaces.

This groundbreaking technology mimics natural processes, using bioengineered roots to actively filter and purify the air. Unlike conventional air purifiers, Ubrethe’s solution is both highly efficient and environmentally sustainable, offering an eco-friendly alternative to traditional methods.

Although Ubrethe was already providing Smart Products in the Market, They’re Looking for a firm who can transform their vision of Launching a Flagship Smart Air Purifier into reality!
Ubrethe’s Goal is to design an aesthetic product that is better in terms of air purification capabilities, keeping plant-based bio filtration at heart and having advanced air purification features with IOT connectivity to help user understand the air they breathe and stay connected with their purifier’s health.
Ubrethe’s Search to India’s top Firm who can transform their idea ended at it’s at MLWorkx!

The Challenge:
For us, the Challenge was to Design and build a cost-effective product in fastest time possible with the best quality in mind and building a global product for global markets and we were met with the challenge to design a product to mass manufacturable scale which is cost effective, elegant, inspired by Nature and yet technologically advanced than other competitors available in market in terms of connectivity and air filtration technology.

The Design Phase:
Deadline: 75 Days
Task: Designing of entire electronics, control system and plastics.
Product design and DFM

Conquering Challenges:
We started working on the project concept design finalization and in parallel started working on noting down the product requirements to finalize the entire functionality of the system and creating a PRD document to help us understand and select suitable electronics components.
After creating a PRD and benchmarking of the final product with margins of updates and errors till 15% during the entire design phase we began our journey to design the best air purifier in the market.

With our team we designed the entire electronics system and created functional prototypes of PCBs and tested them individually and with entire electronics. With that also designed the entire plastic setup and parts parallel to electronics development.
One major factor that helped MLWorkx to develop electronics product faster is the collaboration between the electronics design and mechanical design teams that help us to finalize the requirements, modifications and updates in lightning-fast speeds and thus leading to faster product design.

After finalizing and testing the functionality of electronics prototype and the entire design of the product having more than separate 20 plastic parts, we moved to DFM stage. And optimized the design keeping mass production in mind and ease of assembly.
In DFM (design for manufacturing stage) our goal is to make it as easy as possible to manufacture and assemble the product. And optimizing the manufacturing and assembly costs as well in design stage itself.

The Result-

The Prototyping stage-

Reaching at prototyping stage, it is required to asses all the fitments and functionality of the system. We created prototypes of entire plastic parts and complete electronics system.
We tested them individually for their functionality and strength for plastic parts and electronics or complete functionality individually.
After testing them individually it was time to assemble all the components together to test the fitment, assembly process and check the entire system functionality.
We did that in record time of less than 20 days with the help of our onboarded fleet of manufacturers in prototyping section of our manufacturing platform.
After getting functional prototypes lab testing was done for achieving the certification and standards requirements.

The Production stage-

After the finalization of design, testing functionality and prototyping with BOM finalization, the next step is to take the project into production Stage. We were again met with a challenge to take the product to market ready stage in fastest time possible. (less than 90 days to match the market requirements)
We activated our manufacturing OPS team to take the project ahead and deliver on the project with best practices in mind and quality at heart.
Our team from our existing set of vendors specialize in plastic production and PCB fab, PCB assembly and testing we selected the pre-approved and audited vendors having the relevant past experience and capabilities to deliver on the timelines scheduled.
We initiated mold manufacturing at 4 selected plastic production units to match the timelines and cost implication and initiated the PCB fabrication parallel to that.
We were met with a lot of challenges in between but with the help of our platform we successfully initiated the project and smooth communication and data transmission at different units at different times.
All separate units worked in synergy and decided which part to be produced first basis the timeline of each individual unit with their capabilities and product testing requirements in focus.
IN T-0 (Trial 0) we achieved 97% Part accuracy and looking at the size of the parts it was a record-breaking performance from our manufacturing team.
Rest some issues in the tooling were resolved in T1 (trial 1) only.

This helped us in Streamlining the Product Manufacturing.
We are Proud to announce that the Product is Currently in Mass-Manufacturing Stage & Available in the Market.

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